Si hace unos días os hablábamos de la iniciativa Analytics de Googe, Google Data Studio, hoy os contamos sobre Adobe Analytics
'Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence'
Tiene 3 planes:
Ultimate
Advanced machine learning and deep customer intelligence.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers' journey.